Using Storytelling To Build Your Brand and Communicate More Effectively: A Guide For Business Owners

Business tools
Andrzej Manka

Editorial collaboration: Florence Edwards

Andrzej Mańka


The hair on the back of your neck stands up, a sudden thrill shakes your body, and you freeze. Completely mesmerized. This is what a good story does to us. Well-designed and properly delivered stories never fail to transform prospective clients into active listeners, open to any possibility. 

By telling a compelling story about your business, and telling it in the right way, you’re sure to capture your audience’s attention and attract new customers. 

If your prospects like your stories, it follows that they’ll like you and your business too, building greater trust.

For decades, storytelling has been one of the most powerful ways to enhance your brand, create engaging content, and build stronger relationships with your customers. 

Storytelling takes your business beyond the rational sphere into an emotional space. Understanding the emotional needs of your customers will enable you to sell more, grow your community., and build an excellent perception of your business.

What will you learn?

  • How to tell a story to build your brand.
  • What business stories are and why you should tell them.
  • The different types of stories.
  • How to tell a good story (and how not to tell one!)
  • The meaning of structure, intent, and personal brand.

Who is this ebook for?


Are driven to improve their business performance.

Want to grow their businesses faster.

Are keen to attract new audiences.

Plan to sell more.

Seek effective ways to engage their current customers and build stronger loyalty.

Aim to become much more effective public speakers. 

The workshop is also great for those who are unhappy with their professional careers and want to take their lives to the next level. 

A wealth of practical, relevant tips will help you to design better speeches and presentations.



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Andrzej Mańka

I am the founder of The Manka Academy. I am an entrepreneur and sales professional.

I am passionate about the future of entrepreneurship, and when artificial intelligence and cognitive automation will enable people to realize their full potential.

Over the past 10 years, I have had the opportunity to work with & negotiate deals for many leading global companies, including Clifford Chance, DLA Piper, Bank of America, the Law Society, Institute for Robotic Process Automation in New York, global asset managers and for some of London’s hottest start-ups.

I am an author of blogs and articles on personal finance, business and sales management. I am also an author of online courses, online workshops and help to manage a London-based public speaking club.

I attended Jagiellonian University in Krakow and studied Cinema, TV and Mass Media, including propaganda and the art of persuasion.

I Live in North London.

I am a passionate runner and a lover of jazz and science fiction.