Persuasion is convincing someone to adopt a certain point of view, to agree to a commitment, to change their beliefs and behaviours, purchase a product, or take an action you want them to take.
Persuasion is an act of influencing – however influence comes from who you are, whereas persuasion is action in itself. Influence has a long term impact and persuasion is more a short term strategy.
Very often we persuade effectively without even knowing that we are using these techniques.
This ebook is part of the online workshop The Power of Persuasion in Business. Three Little-Known Powerful Techniques.