The Power of Persuasion in Business. Three Little-Known Powerful Techniques

Business tools
Communication skills are one of the top business skills. In order to successfully grow your business, you need to be an outstanding communicator. Persuading others to favor your vision is perhaps number one amongst all other communication skills.

What does it take to persuade effectively?

Everyone is a natural master of persuasion. When we really need something wholeheartedly we are able to persuade anyone of anything and get whatever we need. Sometimes it is easy, other times it takes huge effort and requires extraordinary persistence. But persuasion always works.

The main challenge is to be able to repeat these acts of persuasion whenever you need them. To do that you must move from spontaneous acts of persuasion to more structured ones that can be mastered and repeated.

Andrzej Mańka


Persuasion is convincing someone to adopt a certain point of view, to agree to a commitment, to change their beliefs and behaviours, purchase a product, or take an action you want them to take. 

Persuasion is an act of influencing – however influence comes from who you are, whereas persuasion is action in itself. Influence has a long term impact and persuasion is more a short term strategy.

Very often we persuade effectively without even knowing that we are using these techniques. 

This ebook is part of the online workshop The Power of Persuasion in Business. Three Little-Known Powerful Techniques.

What will you learn?

  • How to prepare a good persuasive speech, presentation or conversation.
  • How to structure your arguments.
  • Whether to appeal to emotions or to the rational mind.
  • How to use features and benefits.
  • How to ask powerful questions.
  • What the conversion theory is, and how to use it in your endeavours.
  • How to use the scarcity principle.
  • How to naturally limit your proposal in time.
  • What the amplification hypothesis is, and how it can help you in your negotiations.

To many of us the expression “to persuade people” carries a negative connotation and often brings an image of an unethical and noisy salesman or a demagogue at a political rally.

But that’s not accurate.

Persuasion is a critical part of our everyday lives.

Disagreements, differing opinions and contradictory goals are what we normally experience in every organization.

Only those who know how to influence and persuade can use all these differences and transform them into a positive energy, a spirit of cooperation and a unity of hearts and minds working together on common goals.

The subtle art of persuasion helps every one of us, living in a very complex and competitive world, to smoothly achieve everything that is important for us.


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Andrzej Mańka

I am the founder of The Manka Academy. I am an entrepreneur and sales professional.

I am passionate about the future of entrepreneurship, and when artificial intelligence and cognitive automation will enable people to realize their full potential.

Over the past 10 years, I have had the opportunity to work with & negotiate deals for many leading global companies, including Clifford Chance, DLA Piper, Bank of America, the Law Society, Institute for Robotic Process Automation in New York, global asset managers and for some of London’s hottest start-ups.

I am an author of blogs and articles on personal finance, business and sales management. I am also an author of online courses, online workshops and help to manage a London-based public speaking club.

I attended Jagiellonian University in Krakow and studied Cinema, TV and Mass Media, including propaganda and the art of persuasion.

I Live in North London.

I am a passionate runner and a lover of jazz and science fiction.