Using Storytelling To Build Your Brand and Communicate More Effectively: A Guide For Business Owners, Freelancers, And Professionals. Workshop notes
Editorial collaboration: Florence Edwards
The hair on the back of your neck stands up, a sudden thrill shakes your body, and you freeze. Completely mesmerized. This is what a good story does to us. Well-designed and properly delivered stories never fail to transform prospective clients into active listeners, open to any possibility.
By telling a compelling story about your business, and telling it in the right way, you’re sure to capture your audience’s attention and attract new customers.
If your prospects like your stories, it follows that they’ll like you and your business too, building greater trust.
For decades, storytelling has been one of the most powerful ways to enhance your brand, create engaging content, and build stronger relationships with your customers.
Storytelling takes your business beyond the rational sphere into an emotional space. Understanding the emotional needs of your customers will enable you to sell more, grow your community., and build an excellent perception of your business.
WHAT WILL YOU LEARN?
- How to tell a story to build your brand.
- What business stories are and why you should tell them.
- The different types of stories.
- How to tell a good story (and how not to tell one!)
- The meaning of structure, intent, and personal brand.
WHO IS THIS EBOOK FOR?
THE EBOOK IS DESIGNED FOR THOSE WHO:
Are driven to improve their business performance.
Want to grow their businesses faster.
Are keen to attract new audiences.
Plan to sell more.
Seek effective ways to engage their current customers and build stronger loyalty.
Aim to become much more effective public speakers.
The workshop is also great for those who are unhappy with their professional careers and want to take their lives to the next level.
A wealth of practical, relevant tips will help you to design better speeches and presentations.
READ A FEW OPINIONS ABOUT OUR ONLINE COURSES OUR ONLINE COURSES
The personal finance planning course is a real compendium of interestingly presented and accessible knowledge – and this is most important, because often financial information and knowledge is presented in such a way that hardly anyone understands anything of it. So with pleasure and curiosity you can open yourself to it (the knowledge presented in this course) and start your own financial education, and it’s also a way to adopt the right attitude and habits when it comes to the financial aspect of your life.
Wieslaw Kluz, entrepreneur, author of books about business, including “How to work less and earn more”.
The knowledge presented in the Internet course on planning personal finances is very useful and even essential for every conscious person. The information is given in a simple and accessible manner. All tips that are included are easily digestible and moreover very practical – you can and even need to apply them immediately in practice.
I really like the language and form of the message, maybe that’s why even I follow the recommendations and make personal financial statements :).
Thank you for helping me to put my personal finances in order. I can already see a significant change in my approach to spending.
Edyta, real estate agent.
I’m one of those people who manage their finances well. So I was a bit skeptical about the online course in personal finance planning – as knowledge that could possibly help me manage my money a little better. How surprised I was, when it turned out that successive sessions of the course uncover a previously unknown world of finance presented from many surprising and revealing points of view. The advantage of the course is not only comprehensive knowledge of modern finances,
but also the fact that you can immediately apply it in practice. The course is prepared in a very attractive and comprehensible way. It is original and authorial work, but it also presents the most interesting world achievements in the field of financial education.
Przemysław Gros, computer scientist and programmer, owner of MiniDesign company.
A great resource for anyone who wants to take control of their finances.
Elizabeth Ann Lawless, bestselling author at Amazon.com.